It seems that the recent financial report of Apple pushed analysts to certain thoughts. JPMorgan is seriously considered that the company can present the next iPhone much earlier. More precisely, this is a presentation at the WWDC 2017 conference, which will take place very soon. This will be a surprise. JPMorgan believes that there is a high probability.
We are used to seeing the presentation of new Apple smartphones in the fall. At the same time of year, sales of new products usually begin. In the note JPMorgan there is no question of early start of sales. In other words, new smartphones can be introduced in June, but they will go on sale only in the fall.
Unfortunately, analysts did not try very well to explain their assumption and make them believe in it as much as they believe. The early announcement of the new iPhone will clearly have a negative impact on summer sales. According to analysts, investors are ready for this, and Apple will then be able to explain the drop in sales. Rumors about the novelty have already been blamed for problems.
In addition, previously the new iPhone was presented as part of the WWDC. So it was with all models before the iPhone 4 and 2010 inclusive. Actually, why not. The iPhone has strong and attractive competitors. Perhaps Apple should hurry and make it clear how good the new product will be before users start looking at alternatives. We will soon find out.