Most recently, the first photo on the iPhone, made by journalist David Gallagher in January 2007, was discussed on the Net. The photo shows a cup and a plate with biscuits – the quality of the picture leaves much to be desired, but at that moment it was a breakthrough. And so, after 10 years, we were introduced to the revolutionary iPhone X with new incredible camera capabilities, which further spurred the professional photography industry to use smartphones instead of the usual photo equipment.
The revolution in the photo industry began with the release of the iPhone 7 Plus and found a place in the next generation of the iPhone. So, iPhone 8 Plus, for example, can record 4K-video at 60 frames per second and supports "portrait lighting" mode. Four completely new modes give the photos a studio-quality effect: stage, studio, daylight and contour light.
New items from Apple have come to taste for fans of professional photography, because now for a quality picture, it is not necessary to carry large backpacks with equipment. Recently, many professionals whose work is related to photography, choose the iPhone for convenience and speed. In the App Store, you can find many free applications for instant processing of the taken pictures: various filters, changes in contrast, photo sharpness and much more.
Many publishers often use the iPhone, replacing them with professional equipment for photo and video. So, in 2017, the famous American magazine Billboard released a cover, shot on the camera iPhone 7 Plus. This was an absolute innovation in the journal industry. The result of the experiment pleased not only the photographer himself, but also the model that posed for the cover.
Then the example of "Billboard" was followed by the magazines Traveler and Bon Appétit, who also photographed the covers of the May numbers on the iPhone camera.
All photographers noted that it was convenient to take photos on the iPhone: they did not have to build equipment and light, they did not attract the attention of the surrounding people, since everyone had long been accustomed to taking pictures on the phone. Of course, a professional will be able to distinguish between pictures taken on the phone and a mirror camera, but more than half of people simply will not notice this difference.
Not only photographers began to use the iPhone in their work. Many designers make instant photos of the apartment space or at home, favorably choosing angles or focusing. The procedure for displaying any interior is simplified: you can just take a photo, process it in the built-in photo editor and send it via the messenger to the customer. Content-editors of sites, because of ease of use, often put on the site images of goods made on the iPhone.
A large and medium-sized company for corporate purposes purchases the iPhone directly from Apple or official resellers, such as
At the same time, Apple captures more and more professional spheres and, it seems, is not going to stop.