Most recently, Apple's vice president of marketing Phil Schiller talked about the company's major successes and failures for 2017. In his opinion, the unrivaled success is the release of three smartphones: iPhone 8, iPhone 8 Plus and iPhone X. According to Schiller, Apple's plans for a long time were simultaneously to release several devices simultaneously, and this year this dream was fulfilled. Among the minuses were identified some bugs iOS, macOS and HomeKit. Despite this, in the corporate market of mobile devices there is a strong demand for Apple hardware, in particular, the iPhone.
In August 2015, Apple entered into a contract with Cisco Systems, which is active in the corporate segment. As a result, Cisco adapted for iOS its own applications for negotiation and business meetings.
Apple, in conjunction with SAP (the software vendor for organizations), annually produces many applications that give companies access to tools for developing their own applications on the iPhone. For example, the famous fashion brand Burberry has long been a partner of Apple and SAP: as a working device in their boutiques, they use the iPhone to be able to respond in real time to the requests of their customers.
At the moment, the Web compiles the top most popular applications on the iPhone, designed to simplify the life of any company: MailChimp – to create mailing and statistics control, Numbers – to work with large numeric tables, SignEasy – smart signature application electronic documents, Keynote – demonstration of presentations from any "apple device", Evernote Scannable, which scans the document and saves it in a notebook, and others.
Apple is positioning itself as a company that creates technology for business, so it takes into account the basic demands of the corporate market. The company developed the application SKF, which stores thousands of documents of the organization and gives the opportunity to use them, even being outside the office. Thus, SKF helps to get rid of the accumulated working documentation. And for the safe storage of data is responsible iOS 11, which guarantees the protection of the entire digital environment, even if it is not devoid of some bugs that users notice.
As Phil Schiller said, the goal of the iPhone is to amaze more and more of its customers, so we'll wait for what Apple will surprise in the corporate and consumer environments.