IPhone owners buy more apps than Android users


Despite the fact that Android remains the most popular mobile operating system in the world, owners of smartphones with an installed Google Play store are extremely reluctant to buy applications, preferring free analogs. In the last quarter, iOS users spent twice as much on applications as Google Play customers, according to App Annie.

A total of 11.5 billion dollars was spent in the App Store, while the same figure for Google Play hardly exceeded 5 billion dollars. The total number of downloaded applications in both stores (not including reinstallations and upgrades) reached 27 billion: 19 went to Google Play, the rest went to the App Store.

Compared to last year, store revenues from applications grew by 20% – their role was played by subscriptions that brought much more revenue. In early January, Apple began to allocate applications with a free trial period and subscriptions to a separate category. The corresponding section is called "Try it for free" and is already available in the App Store.

Analysts believe that in the foreseeable future Apple's revenue from iPhone sales may be lost on the backdrop of the revenues that it brings branded services. In the last quarter, Apple's revenue from iPhone sales accounted for only 54.86%.

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IPhone owners buy more apps than Android users

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